Notes on on-premise marketing, from the data.
What actually drives redemption, how to read a brand report, and what we're learning from running activations across South Florida's bars and restaurants.
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Product
Why proximity is the single biggest driver of redemption
An offer under 1,000 feet away gets redeemed within the hour. Move it seven miles out and most people never come back for it.
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860 reads54
Reporting
Reading a Swiggle brand report: what the numbers are really telling you
Signups, confirmations, redemptions. What each number in your biweekly report means, and which one to look at first.
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720 reads41
On-premise
What 'depletion' actually means for a beverage brand
On-premise, it means the venue reorders off the menu. Off-premise, the store sells through. Why this is the number to judge an activation by.
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Sales Specialist
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Spokesperson
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Social Media Brand Ambassadors
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