Beverage · On-premise activation

La Supremacía Tequila: building an audience across South Florida.

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29 sponsored events and 1,535 people reached through Swiggle's contest and activation pages - including a benefit night at Flamingo Gardens, Davie.

Client
La Supremacía Tequila
Industry
Beverage · Tequila
Role
Placement · Reporting
Platform
Swiggle contest pages
Market
South Florida
Status
Live
Bottles of La Supremacía Tequila Reposado and Plata chilling in an ice bucket at an event
13th Annual Food & Wine Benefit
Flamingo Gardens, Davie, FL · February 1, 2026
02Built in the platform

A real page guests signed up on.

One of La Supremacía's real Drink Pass signup pages, from a tasting at Total Wine & More in Delray Beach, built end to end in Swiggle. Same toolkit every brand gets: a branded page, a QR code at the venue, and a code sent by SMS or email.

La Supremacía Tequila Drink Pass signup page on a phone 1,535people reached across 29 events Drink Pass · Total Wine, Delray Beach
03Task

A tequila brand with no reliable way to see what worked.

La Supremacía had run tastings and sponsorships before, but no consistent way to know which events and which venues actually built an audience versus which just cost a weekend.

The brand needed one system to place the bottle at the right events, capture who showed up, and see the numbers back - event by event, not once a year.

04How it works

One flow, start to finish.

100%
Event exposure
Guest scans QR or taps the link at the event
100%
Signs up
Lands on the event page, enters contact info
~98%
Confirmed
Gets an SMS + email confirmation automatically
~22%
Redeems
Picks up the prize, logged straight to the report

Platform-wide average across 270+ events. Same-venue redemption runs as high as 44%; offsite festivals closer to 2–6%.

05What the solution included

One system for the whole placement-to-report loop.

01

Event placement

Sourcing and placing the brand at relevant on-premise events across South Florida.

02

Contest page

A branded signup page for each event, live in about 20 minutes with no developer.

03

AI flyer

A print-ready A4 flyer generated from the same event details, no separate design step.

04

Redemption tracking

Signups and redemptions logged against the specific event that drove them.

05

Biweekly report

Signups, redemptions and audience - compiled on a schedule, not chased down by hand.

06The brand

La Supremacía Tequila.

La Supremacía Tequila logo

Two editions seen at this event: Red Edition Reposado and Blue Edition Plata.

07Event spotlight

13th Annual Food & Wine Benefit, Flamingo Gardens.

La Supremacía poured at this year's benefit night at Flamingo Gardens, a botanical garden and wildlife sanctuary in Davie, Florida - alongside the sanctuary's resident birds.

Flamingo Gardens entrance sign, Davie, Florida
Flamingo Gardens, Davie, FL - the benefit's venue.
A barn owl from Flamingo Gardens' wildlife sanctuary at the benefit
One of the sanctuary's resident birds, part of the evening.
08Result

1,535 people, built one event at a time

See all case studies

Across 29 events, that loop has built a base of 1,535 people who opted in - the pool La Supremacía can re-engage by SMS and email the next time there's an offer worth sending.

1,535
total audience reached
29
events sponsored to date
~53
audience added per event on average
09Why it matters

"A full event-by-event breakdown for La Supremacía - signups and redemptions per event - is being compiled as more events report in."

10Next case study
Papa's Grappa
Next case study · Grappa

Papa's Grappa

1,325people reached
18events
View case

Under the hood

What actually runs here.

Platform
Swiggle contest pages
Flyer
AI Flyer Generator
Placement
On-premise
Tracking
QR codeShortlink
Reporting
Biweekly
Market
South Florida
Event activation On-premise marketing Brand reporting
(Your brand)Next step

Want a report like this?

We'll build your first placement, then send you a report like this one. Here's the one Papa's Grappa got after seven tastings.

Seven tastings, six stores, one two-page report.